The new Big Brother logo has been revealed along with a cryptic message.
Apparently this year: "It's not what you expect it to be."
The famous eye was designed by Daniel Eatock and has been used to identify the brand since 2002.
This year's logo looks suspiciously like a finger print and if the conspiracy theories are true, it could denote a family-based connection.

But you'll have to wait for a few weeks to find out who we're going to be subjected to for the next three months.
It's been mooted that next year could be the last Big Brother, and show makers Endemol have yet to negotiate a new contract with Channel 4 or any other station.