NBC is fond of 'Miss Universe' and 'Miss USA': The network has struck a new three-year deal with the Miss Universe Organization and Donald Trump to continue to broadcast the pageants, beginning in 2011, according to a report in Entertainment Weekly.
Last year's 'Miss USA' averaged around 5 million viewers, a record low for the pageant, but scored high on the buzz meter because of Carrie Prejean (Miss California) and her comments on gay marriage. The 2009 'Miss Universe' contest pulled in 5.9 million viewers, an improvement over previous outings.
"I am honored to continue this partnership with NBC," Trump said. "The Miss Universe Organization continues to outshine its competitors by showcasing the most beautiful women in some of the most exotic locations around the world on the best television networks. The 2009 Miss Universe Pageant alone was seen in over 195 countries worldwide and the 2009 Miss USA Pageant was viewed in 100."
The 2010 'Miss USA' pageant will air live on Sunday, May 16, from the Planet Hollywood Resort and Casino in Las Vegas. No dates have been set for the 2010 'Miss UNiverse' pageant.
Meanwhile, the 'Miss America' show is seeking a new home after cable network TLC dropped it, despite a rise in ratings.
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