The Good Wife star Julianna Margulies has been selected as the newest face of L'Oreal Paris beauty products.

The 44-year-old actress will appear in TV commercials and magazine ads for L'Oreal's RevitaLIft line beginning in 2011. Margulies said she was happy to join a company whose tag line she grew up reciting.

"I remember the first time I heard ['because you're worth it']. I was young, and I said to myself, 'When I have money, I will buy beautiful products and feel I'm worth it'" Margulies told WWD.

Margulies, who said she's always considered her skin one of her best assets, said she was happy that the company is as focused on women's empowerment as much as beauty. "They seem truly more excited about my feelings about being a woman and what that means to me and how I take care of myself, which is telling about a beauty company," she said. "They are not just worried about how women look but how they feel."