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Heroes' Greg Grunberg Discusses the Food Network, the Future of Heroes, and Haiti 2010/1/18 10:33:04

Last week Heroes actor Greg Grunberg (who plays Matt Parkman on the show) declared that Heroes will be back next season—and that fans have a lot of cliffhangers to look forward to. This week, I caught up with Grunberg for a chat about his confidence in the show, his love of the Food Network, and how the Heroes cast is helping Haiti.

Greg Grunberg: If you look at the state of NBC altogether, they've got a lot more trouble than worrying about the dip in the ratings that we've had. NBC just needs to figure out their identity. We're talking about, in my opinion, the number-one network, forever, has faltered and kind of lost its way. So I think they're in the process of figuring that out, and a show like ours is very, very highly regarded all over the world. It's an international hit. The DVDs sell really well.

They just moved us from 8pm to 9pm and didn't tell anybody—I mean anybody. So people were trying to watch our show at 8pm, and it wasn't on, so they didn't think to watch it at 9pm after Chuck. It was a mess that just happened last week. That's all out of our control. We just need to do the best show we can possibly do, and I think we're pretty close to that right now.

Heroes might be the most pirated show on the internet. Your thoughts?

It's the number one most pirated show, most illegally watched, most illegally downloaded show. I'm just a firm believer in 'get it out there and the money will find its way.' We sell a ton of DVDs. We're dealing with a sophisticated audience, a sci-fi audience. They are smart. They are tech-savvy, so you get that. ... This is a show you can watch on your cellphone. You can watch on your laptop. You can download it. Watch it on Hulu. It's one of those things that I don't love how it's mixing up the traditional model for the ad space. I'm in the advertising business right now with Yowza [a coupon app Grunberg created for smart phones]. I understand advertisers support everything. They pay for the show and everything. So they're trying to figure out where their dollars are being spent and how best to spend their money. But at the same time, there's no doubt that our show is reaching a massive, massive audience whether it's at nine o'clock on Monday nights or on the computer or on DVD or whatever.

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