The longer 'Mad Men' is on the air, the tougher Matthew Weiner's job gets. As well as he knows the world he's created and the characters within it, it has to get tougher to keep the show from repeating itself. There are only so many cigarettes Don Draper can smoke, only so many whiskeys the staff can drink, only so many butts for Roger Sterling to pat before the show becomes a parody of itself. Even Draper's deep introspective moments have the potential to get old if nothing else is going on.

Perhaps Weiner sensed this as well; he made a smart move at the end of season 3 by throwing much of what viewers knew about the show and its characters out the window. Season 4, which debuts on AMC on Sunday, July 25 at 10PM ET, picks up that trend, and while the season premiere is entertaining -- and actually laugh-out-loud funny at times -- it leaves a viewer excited and a little scared at the same time.

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