A big tease of Justin Bieber's cameo on "CSI: Crime Scene Investigation" is given in a clip and behind-the-scene featurette. Sharing a scene with George Eads' Nick, Bieber's Jason McCann tries to allude the investigator about his brother's whereabout. Eads himself revealed that Jason is more than the cute and innocent face.

Summarizing Jason story arc, exec producer Carol Mendelsohn said, "He's a troubled young man, raised in the foster-care system, whose hard-luck life has left him scarred and angry. When we first meet Jason, we meet him at a community center where he's giving a testimonial in honor of a man who takes Jason and his older brother in when they had no one else, and that man is now in jail and Jason's brother is out for revenge and looking for payback."

Mendelsohn added, "And the CSIs are looking for the brother and Jason is caught in the middle. At the end of the episode, we're left with the question: Is Jason a good kid stuck in a bad situation or is Jason a bad kid hiding behind his cuteness? You can see why Justin was such a perfect choice to play this role. ...It's an explosive story."

Eads praised Bieber in his first acting experience, saying "He's very popular and I know he's very gifted. But I think it'll be cool for fans of his and the show to see him do some acting. And I'm kind of getting in his face, so it's really cool." He additionally hinted what a little badass Jason is. There was a point where the interogatee is asking Nick, "Where's your gun, your vest, your badge? You off work or something?"