A recent report that in July specifically -- the most social TV show overall is Fox's longtime animated hit "Family Guy."

The social data firm monitors comments about TV shows aired on US terrestrial and cable networks, analysing activity on check-in services and social networks such as Twitter and Facebook.

Based on a sample of more than 10.5 million 'social TV comments,' Family Guy took a 5.9% share of comments attributed to unique users and 2.6% of overall comments.

Nickelodeon series SpongeBob SquarePants came second with a 5.7% share of unique user comments, while VH1's Basketball Wives accounted for 5.1%.

Fox was the network that attracted most attention, with 1.3 million social comments, or 12.2% of total activity.